Overview
I had the pleasure of assisting Ô fil des eaux vives in creating its visual identity, developing a branding that reflects the values and essence of the brand. This project also included the design of visuals for various goodies, such as T-shirts and keychains, to strengthen brand recognition.
Challenges
Creating a visual identity and branding for Ô fil des eaux vives came with its own set of challenges, from technical considerations to brand consistency. Here are some of the main challenges faced during this project and the solutions implemented to overcome them.
Responsive Design:
Challenge: Ensuring the brand’s visual identity is consistently represented across both digital platforms and physical promotional items, such as T-shirts and keychains..
Solution: Developed a cohesive branding guideline with clear instructions on color schemes, typography, and logo placement to maintain visual consistency across all materials.
Browser Compatibility:
Challenge: Capturing and conveying the essence of Ô fil des eaux vives—water, fluidity, and nature—in a way that resonates with its target audience.
Solution: Use calming colors and flowing shapes inspired by Provençal elements like an olive tree
